Cruelty Free
Non-toxic
Sustainable Development
Dr Murad
Sustainably made, research-backed
Consideration for our ecological footprint goes into everything we do. Every ingredient is intentionally selected to heal, nourish and protect the skin. We continually innovate our technology, packaging, ingredients, and processes to protect our planet and people. We work collaboratively with research and lab partners on extraction and formulation.
Holistic health
Health, especially women’s health, is our “why” and the foundation of everything we do. We look to the power of nature as our inspiration to heal, nourish, and repair the skin. Our focus has been to create safer alternatives, without compromising on efficacy.
Community cultivation
We believe in holistic wellness as a means of promoting radical self-care; we're passionate about bringing this to life by cultivating community and creating curated experiences, workshops and events that make us feel radiant inside and out.
Skin that is supple, radiant & moisturized. Say hello to your new everyday look with the Afiya Glow Daily Collection.
Shop the lookSkin that is supple, radiant & moisturized. Say hello to your new everyday look with the Afiya Glow Daily Collection.
Shop the look
Founded by two sisters passionate about providing alternatives to beauty products typically made with harmful ingredients. Matriarchal traditions led to a new approach to female and environmental health.
