Skincare is an ancient art and ritual passed from mother to daughter in Somali culture. Every Sunday, we gathered to make huruud, a turmeric face mask that reminded us to slow down, care for our bodies, and replenish for the week ahead. These early moments shaped how we see beauty; as something intentional, healing, and deeply connected to wellness.
Founded by Shamsa Hassan, Afiya Beauty was created to honour these traditions while embracing modern cosmetic science. The word Afiya means wellness and health in Arabic and Swahili, reflecting our belief that beauty begins with care, balance, and knowledge.
At Afiya Beauty, we create natural, research-backed skincare using thoughtfully sourced ingredients to nourish, protect, and restore. Each product blends the wisdom of nature with scientific innovation to deliver visible results without compromising safety or sustainability. From our gentle cleansers and facial oils to our body care, every formula is made to support healthy, radiant skin.
Afiya Beauty is more than a skincare brand. It is a space for learning and connection. Through workshops, mentorship, and wellness experiences, we help people understand their skin, learn how ingredients work, and choose the right products for their unique skin type. Our mission is to make skincare education accessible and to inspire confidence through knowledge and care.